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Gold purity is measured in karats (K), with 24 karats being the purest form. Since pure gold is very soft, it is often mixed with other metals (alloys) to increase its hardness and durability for use in jewelry.

Karat	Pure Gold Content	Key Characteristics	Common Uses
24K	99.9% (Pure Gold)	Deep yellow color, very soft, and highly malleable. Most valuable.	Gold bars/bullion, coins, and traditional/ceremonial jewelry.
22K	91.7%	Rich yellow color, relatively soft. Good balance of purity and strength for jewelry.	Traditional jewelry, especially popular in South Asia and the Middle East.
18K	75%	Rich, warm yellow color. Durable yet still luxurious.	Fine jewelry, engagement rings, and high-end watches.
14K	58.3%	Paler yellow color. Most popular in the U.S. for its excellent balance of durability and price.	Everyday jewelry, engagement/wedding rings, and active wear.
10K	41.7%	Pale yellow color. Very durable and affordable due to higher alloy content.	Fashion jewelry and pieces that require maximum strength.

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Gold plated 100% Solid Sterling Silver Jewelry.

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